25 Best Tips to Help Your Small Business Grow
When you're working on marketing plans and strategies all day, it's easy to become stuck in a rut and run out of new ideas. It's a frustrating situation to be in. When we're stuck for ideas, we've discovered that spending time researching marketing advice and ideas helps. This frequently serves as a shock to my creative thinking, and we can break through the marketing mental barrier as a result.
Because thumbing through marketing tips and ideas, or even looking for them online, maybe time-consuming, we've compiled a list of 25 marketing suggestions for you today.
Marketing Suggestions and Ideas
- Join LinkedIn Groups that are relevant to your industry. Use these groups to learn more about what your consumers want and what your rivals are up to.
- Remember the 80/20 rule: 20% of your consumers will provide you with 80% of your revenue. Are you using remarketing to reach out to existing and former customers? If you haven't already, now could be an excellent time to start.
- Inquire about recommendations. Most people will trust their friends, family, and acquaintances above a marketing message or commercial, thus referrals may help you build your business. Why not ask for recommendations?
- Measure your marketing, figure out what works and what doesn't, and devote more time to the activities that produce results. What campaign produced the best results for you, and have you attempted anything similar recently? The answer may be there in front of you.
- Sit down with a notepad or an idea journal if you're stuck. Simply start writing; you'll be surprised at what you can come up with simply by letting your mind roam and penning down your thoughts.
Marketing Strategies for Products
- Understand your target market. Focus on the features if you're selling to a B2C audience; if you're selling to a B2B market, the benefits are the way to go. It's all about how you make them feel in B2C. It's all about how you can save them time and money in B2B.
- Showcase photographs of your items on social media platforms like Pinterest and Instagram. Make sure the photographs are of exceptional quality and show off your product's workmanship.
- Goods testimonials might assist you in attracting customers to buy your product. Your testimonials don't have to be textual; instead, try using video technology to make a powerful message. The video is also ideal for demonstrating a technique.
- Examine your marketing avenues. Are they reaching the people you want to reach? Is there anything more you could try? Consider this: you'll discover young moms in quite different places than 50-year-old men if you're marketing to them. Why not have a brainstorming session and try out some new channels?
- Are you compiling customer feedback and ratings for your product? When it comes to making decisions, customers rely heavily on reviews.
Marketing Strategies for Services
- Examine your marketing message; how do you compare to your competitors? When a service company's marketing message is focused on the value they deliver, it usually produces excellent results.
- Are you able to serve residential customers? Use an incentive to persuade them to give you a chance. Using a service like Groupon or ValPak, you may promote to specific zip codes.
- When it comes to promoting your service business, there is no such thing as "one and done." Maintain contact with consumers on a regular basis to guarantee that they remember you the next time they want your services.
- Establish your company as a leader in your field. Write about your field, give talks, and host lunch and learns. Get your name out there so that when people need your service, they think of you.
- Invite consumers to participate in Q&A webcasts and ask questions. This is pretty simple with Google+ Hangouts.
Tips for Online and Digital Marketing
- You don't have to be on every social media platform, but you should make the most of the ones you are.
- Make certain that your website conveys the professionalism and message that your company deserves. Oh, and while you're at it, double-check that the contact form on your website works. You'd be amazed how few people do.
- Use online text that is both captivating and engaging. What makes you think people would want to read your website if you can't tolerate it?
- Create notifications so you'll know when people are talking about you or searching for your product or service. For social alerts, we use Google Alerts and Social Mention.
- Write, write, write, and then some more. Online marketing is increasingly reliant on content. Find someone who is a writer if you aren't one yourself.
Advice on Content Marketing
- Consistency is key. That will be crucial to the success of your content marketing efforts.
- Text isn't the only type of content. Photos, graphics, video, and text can all be used as content. Be inventive.
- Don't assess your content's success metrics until you've spent a year creating it. The results will take time to appear, but once they do, there will be little doubt that the time spent was well worth it.
- You're not writing a term paper, and you want others to read it, so write as if you're having a conversation.
- Spend the majority of your effort creating evergreen content, which will be relevant in one, two, or even five years.